Most Leicester businesses do not have a marketing problem. They have a being-found problem. The work is good and the customers are happy, but when someone nearby searches for what you sell, a competitor shows up first and takes the call.
We fix that from Friday Street. We get you into the Google map pack, sharpen your Google Business Profile, build local pages that read like a real Leicester business wrote them, and earn the reviews that tip a decision your way. Then we make sure you turn up in AI answers too, because plenty of people now ask ChatGPT or Google's AI for a recommendation before they scroll a single result.
Sound familiar?
- You are on page two for the searches that actually bring you work.
- Competitors with worse reviews sit above you in the map pack.
- Your Google Business Profile is thin and the reviews have gone quiet.
- You are renting leads from a directory instead of owning the phone call.
What we do for you
Local SEO Leicester
The map pack is the front door for a local business. We optimise your Google Business Profile, fix your name, address and phone across the web, build local pages and earn reviews, so you show up when someone nearby searches.
Google Ads, Leicester
Search and Maps ads aimed at the people ready to buy, not the whole county. We track every click to a call or a form, so you can see what each pound brings back.
Technical SEO
A fast, clean, crawlable site is the groundwork everything else sits on. We fix the structure, speed and indexing problems that quietly hold a local site back.
GA4 setup, Leicester
You cannot improve what you cannot see. We wire GA4 and call tracking so every enquiry is counted and you know which page or campaign earned it.
Websites that convert
A quick, tidy site that turns visitors into enquiries, built to load fast, read well on a phone and make the next step obvious.
The proof so far
See the work →How we work
Recce
An honest look at where you show up today in Google, on Maps and in AI answers, and where the quickest wins are.
Set up
Google Business Profile, local pages, tracking and reviews put in order, so the foundations are right before we push.
Go live
Local content and, where it earns its keep, Google Ads, aimed at the searches that bring work.
Review
Monthly updates on real numbers: calls, enquiries and rankings, with a clear plan for the month ahead.
Asked &
answered
Are you a Leicester SEO agency?+
How long does local SEO take to work?+
Do you only work with Leicester businesses?+
How do I show up in AI answers like ChatGPT?+
How does pricing work?+
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