Most ecommerce growth stalls in the same two places. The category and product pages that should rank do not, so you pay for every visit through ads. And Performance Max quietly spends its budget on the bestsellers you would have sold anyway, while margin leaks out the bottom.
We fix both. On the organic side, we structure the catalogue, make category pages rank and get products into Google's free and AI listings. On paid, we segment Performance Max by margin and feed it clean conversion data, so spend chases profit, not just revenue. The result is growth you can bank, proven on brands like Eden Goods and Amateur Athlete.
Sound familiar?
- Your product pages are invisible, so every sale comes through paid.
- Performance Max spends on brand terms and bestsellers you would win anyway.
- Category pages are thin and outranked by marketplaces.
- ROAS slips every time you try to scale spend.
What we do for you
Technical SEO
Catalogue structure, crawl budget, faceted navigation and speed: the technical groundwork that lets category and product pages rank at scale instead of fighting each other.
Content strategy
Category pages and buying guides written to rank and to sell, built around what shoppers actually search before they buy.
Performance Max
Segmented by margin and fed with clean product and conversion data, so Google spends on the products and customers worth winning rather than the easy ones.
Conversion tracking
Server-side tagging, clean ecommerce events and attribution, so revenue is measured properly and your ad platforms optimise on real numbers.
Websites & CRO
Fast storefronts and product pages, with the conversion-rate work that lifts the revenue you already have before you spend more on traffic.
Proof on the wall
See the work →How we work
Audit
A full read of your catalogue structure, rankings, tracking and paid account, so we know where revenue is leaking.
Structure
Category and product pages rebuilt to rank, tracking cleaned up, and Performance Max rebuilt around margin.
Scale
Organic and paid pushed together, with budget following profit rather than easy clicks.
Review
Weekly numbers on revenue and ROAS, not sessions, with a clear plan for the next push.
Asked &
answered
Do you work with Shopify stores?+
How is this different from a Google Ads agency?+
How long until it moves revenue?+
Can you handle international stores?+
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