AI Ads.
ChatGPT and beyond.

ChatGPT now shows sponsored results inside its answers, matched to the question someone is asking in the moment. When a potential customer asks ChatGPT to recommend a business like yours, that is the slot. We handle the account, the targeting, the creative and the optimisation, so you are in the answer while most competitors have not noticed the page moved.

• Ads Manager setup & account structure
• Contextual campaign build
• Ad copy & creative
• First-party audience uploads
• Budget & bid management
• Ongoing optimisation

AI ads do not work like Facebook or even Google. Targeting is contextual, built around live intent rather than years of tracking, and today the ads reach only free-tier users. That changes what to spend, where, and what to expect. We build the strategy around your real buyers and your other channels, so this adds reach without pouring budget into the wrong rooms.

• Intent & query mapping
• Audience & segment strategy
• Channel-fit assessment
• Budget planning
• Free vs paid-tier reach modelling
• Test-and-learn roadmap

We track AI ads to the same conversions as the rest of your marketing, real enquiries and calls, so you can compare cost-per-lead against Google and everything else and make the call on evidence, not novelty. It plugs straight into the measurement stack we build for every client.

• Conversion tracking setup
• Lead & call attribution
• Cross-channel cost-per-lead comparison
• Enhanced conversions
• Reporting aligned to enquiries
• Keep, kill or scale decisions

Ads buy you the position today. The long game is being cited in the answer itself, unpaid, because AI engines trust your site. We run the paid placements alongside the organic AEO and GEO work on the Growth page, so you show up in the AI answer both ways, and are not renting a spot you could own.

• Paid + organic AI strategy
• AEO/GEO content alignment
• Schema & citation optimisation
• Brand-in-AI monitoring
• Answer-share tracking
• One roadmap, both halves