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DOOR 04 B2B, software & professional services

SEO for B2B, software and
professional services.

Fewer visitors, better ones. We win the niche, technical searches your buyers actually make, and judge the work on qualified enquiries rather than traffic. We also recover sites hit by migrations, penalties and hacks.

~50% lost organic recovered, Paradigm Life

B2B SEO is not a traffic game. A thousand of the wrong visitors are worth less than ten of the right ones, and a chart that goes up and to the right means nothing if none of it becomes pipeline. The searches that matter are niche, technical and low-volume, and they are exactly the ones generic agencies ignore.

We go after demand, not vanity. Technical SEO that fixes the structural problems holding a complex site back, content that ranks for the specific problems your buyers search, and measurement tied to qualified enquiries. When something goes wrong, a migration that tanks traffic, a penalty, a spam hack, we recover it, as we did for Paradigm Life after an attack.

Sound familiar?

What we do for you

01

Technical SEO

The deep technical work complex B2B and SaaS sites need: architecture, indexation, speed and the structural fixes that let the right pages rank.

02

Content strategy

Content built around the specific, high-intent searches your buyers make, written to rank and to be cited in AI answers, not to pad a blog.

03

Site recovery

Lost traffic after a migration, penalty or hack? We diagnose the cause and recover what can be recovered, methodically, as we did after Paradigm Life's spam attack.

04

Measurement

Lead and enquiry tracking tied to source, so you judge SEO on qualified pipeline rather than sessions, and know which content earns revenue.

05

Websites

Fast, credible sites that turn hard-won technical visitors into demos and enquiries.

The proof

See the work →

How we work

01

Audit

A technical and content read of the site, plus the real question: which searches would bring buyers, not just traffic.

02

Fix

Structural and technical problems cleared first, so the content we build can actually rank and recovery can take hold.

03

Build

Content for the high-intent, niche searches your buyers make, written to rank and to be cited by AI.

04

Measure

Enquiries tied to source and reported weekly, so SEO is judged on pipeline rather than sessions.

Asked &
answered

Do you do SaaS SEO?+
Yes. SaaS and B2B software is a core focus. We handle technical SEO for complex sites, content for the specific problems your buyers search, and measurement tied to trials and demos rather than raw traffic.
How do you measure B2B SEO when sales cycles are long?+
We track enquiries, demos and qualified leads back to source, not just sessions. Long cycles make attribution harder, not impossible, and reporting on pipeline rather than traffic is exactly how we judge whether the work is paying off.
Can you recover a site after a penalty or hack?+
Yes. Site recovery is something we do regularly. We recovered about half of Paradigm Life's lost organic traffic within six months after a spam attack, and cleaned ten hacked sites for a confidential client with no Google penalty. We diagnose the cause first, then recover methodically.
How long does B2B SEO take?+
Technical fixes and recovery can show within weeks to a couple of months. Ranking for competitive, high-intent terms takes longer and then compounds. We report monthly on enquiries, so you can see it building rather than take it on faith.

Keep reading

Let's turn search into
pipeline.

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