The Second Floor grew out of Unchained Music, so this is the room we know best. Great music is not the hard part any more; being discovered is. The feeds are rented, a release spikes and then goes quiet, and when someone asks an AI for artists like you, your name is not in the answer.
We build the discovery engine around the music: brand and art direction fans fall for, fast artist and label sites with pre-save and merch wired in, SEO and AEO so you turn up in search and in AI, and release campaigns that pull every channel the same way. The proof is our own: Unchained Music grew organic traffic 430% and made SEO its number one channel.
Sound familiar?
- The music is strong, but nobody new is finding it.
- Every release spikes, then the numbers fall back to flat.
- Your site looks good but does not turn visitors into fans or sales.
- Ask ChatGPT for artists like you and your name is missing.
What we do for you
Brand & Story
Visual identity, cover-to-campaign art direction and a narrative that holds from the bio to the billboard. The stuff fans fall for.
Artist & label sites
Fast sites that look like the music sounds: pre-save funnels, merch and EPK pages, built so your team can update them.
Growth: SEO & AEO
SEO for your name and your scene, and AEO so AI assistants recommend you, plus content that catches the discovery searches fans actually make.
Release campaigns
Coordinated pushes across search, social, playlists and paid, planned before the single drops and read closely after.
Measurement
Streams, fans, sign-ups and sell-through tracked properly, so you know which post, playlist or ad actually moved the numbers.
Proof from the scene
See the work →“Massive thank you for your help, guidance and support. This project is my best piece of work yet, and the launch event hit maximum capacity.”Kiz, artist
How a release runs
Listen
The music first. Positioning, audience, and what the campaign actually needs to do.
Set the stage
Creative assets, landing pages, pre-save funnel and content calendar, ready before the single drops.
Release
A coordinated push across search, social, playlists and paid, every channel pulling the same direction.
Encore
Read the data, double down on what worked, and roll fans forward to the next drop.
Asked &
answered
How do artists get recommended by AI like ChatGPT?+
We have no budget for ads. Can this still work?+
How long does it take to grow streams and discovery?+
Can you build an artist or label site and EPK?+
Do you work with labels as well as independent artists?+
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