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AUDIT Find the waste

Google Ads audit.
Find the waste, reclaim the budget.

Most Google Ads audits hand you a long list of problems and leave the hard part to you. Ours does the opposite: it ranks every fix by impact, so you know what to do first and what to leave. We find the wasted spend, the structure holding you back, and the quick wins hiding in plain sight, then show you the evidence behind each one. It builds on solid conversion tracking setup, feeds straight into our Google Ads management, and sits alongside everything else in growth.

AUDIT/01

Structure & wasted spendWhere the budget leaks, and why

Most wasted spend comes down to two things: a messy account structure and searches you never meant to pay for. We go through your campaign and ad group structure, read the search terms report line by line, and find the irrelevant queries quietly draining the budget. Then we map the negative keyword gaps that are letting them through, so every pound works harder.

  • Campaign & ad group structure review
  • Search term report analysis
  • Negative keyword gap analysis
  • Irrelevant-search waste
  • Match type & keyword overlap
  • Budget allocation across campaigns
AUDIT/02

Ads & Quality ScoreBetter ads, cheaper clicks, stronger positions

Weak ads cost you twice: fewer clicks, and a lower Quality Score that pushes up what you pay for every one of them. We review your responsive search ad asset coverage, the copy itself, and the extensions you are (or are not) running, then show you where stronger, more relevant ads would lift Quality Score and pull your cost per click down.

  • Responsive search ad (RSA) asset coverage
  • Ad copy & messaging review
  • Quality Score diagnosis
  • Ad extensions & assets
  • Ad relevance & expected CTR
  • Landing page experience signals
AUDIT/03

Tracking & data integrityIf the data is wrong, the bidding is wrong

Smart Bidding is only as good as the data you feed it, so broken tracking is the most expensive fault we find. We verify that every conversion fires once and only once, check for double-counting, and make sure the values passed back are accurate rather than guessed. Where it needs rebuilding, our conversion tracking setup puts it right at the source.

  • Conversion tracking verification
  • Double-counting & duplicate tags
  • Conversion value accuracy
  • Enhanced conversions & consent signals
  • Attribution & conversion windows
  • Google Ads & GA4 alignment
AUDIT/04

The roadmap you getRanked fixes, quick wins, and a plan you can run

You do not get a data dump. You get an executive summary in plain English, every finding ranked by impact and effort so the priorities are obvious, and a quick-wins list you can action this week. We talk it through on a recorded video walkthrough with a live Q&A, then leave it with you to run yourself or hand to us. Your call, either way.

  • Executive summary in plain English
  • Findings ranked by impact & effort
  • Prioritised quick-wins list
  • Video walkthrough & live Q&A
  • Evidence behind every finding
  • Do it yourself, or with us
Roadmap

Fixes ranked by impact and effort, not a problem-dump you have to decode.

Quick wins

A prioritised list you can action this week, not next quarter.

Evidence

Every finding shown with the data behind it, never just asserted.

Free

It starts with a free growth review of your account.

Asked &
answered

The Google Ads audit questions business owners actually ask, answered straight.

What's included in a Google Ads audit?+
A Google Ads audit is a full review of the account: campaign and ad group structure, search terms and negative keyword gaps, ad copy and RSA asset coverage, Quality Score, extensions, and conversion tracking. We do not just list what is wrong. We rank the fixes by impact and effort, then hand you an executive summary, the findings with evidence, and a prioritised quick-wins list you can action straight away.
How long does a Google Ads audit take?+
Most audits are turned around within a few working days once we have access to the account. A larger account with several campaigns, or one with ecommerce and complex tracking, takes a little longer, and we tell you that up front. You get the written findings plus a video walkthrough, so nothing is lost in translation.
Is the audit free?+
It starts free. Every engagement opens with a free growth review, where we look over the account and show you the biggest opportunities we can see. A full, in-depth audit of a larger account is a paid piece of work, and we scope that clearly before we begin, so there are no surprises.
Do I have to work with you after the audit?+
No. The audit is yours to keep, and it is written so your own team can act on it. Plenty of clients take the roadmap and run it themselves. If you would rather we implemented the fixes and managed the account, we can do that too, but there is no obligation and no lock-in.
What problems do you find most often?+
The same handful come up in most accounts we audit: budget leaking on irrelevant searches, thin or missing negative keyword lists, weak campaign structure, and conversion tracking that is broken or double-counting. Broken tracking is the costly one, because it quietly feeds Smart Bidding the wrong signals and Google then optimises toward the wrong outcomes.

See where your
budget is leaking.

We will run a free Google Ads audit of your account and show you where the budget is going, within 48 hours. A clear roadmap, ranked by impact, and a reply within one working day.

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